Selling and Marketing to the Four Generations

ACL - Concert Floor

To truly understand their customers, salespeople must think beyond income level, education, buying preferences and spending habits. Phil Gwoke, an expert in generational intelligence, will give a clear understanding of who the generations are in today’s marketplace and how their unique needs play out in the sales process. While demystifying generational marketing, he will offer hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.

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