The Art & Sale of Omnichannel Storytelling

ACL - Concert Floor

Creating a great retail story is one thing. Telling one that cuts through today’s media clutter and excites and entices is another. Learn the inside secrets of professional storytellers – a publicist, a campaign crafter and a digital expert – and get started crafting your own story that sells. Hear the case study of Yeti’s rise to cult brand from the award-winning ad agency who crafted it.

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