Tim McLain leads Netsertive’s segment marketing initiatives to empower national brands, buying groups, and small businesses to better compete in today’s click to brick economy through the power of online advertising done right, at scale.
Prior to joining Netsertive in 2011, McLain served as marketing manager for ProQuest, a global publisher of research databases for libraries. He is a graduate of Kutztown University of Pennsylvania. McLain was an early dotcom pioneer in 1993 when he brought Classroom Connect (classroom.com) to life, and today he spends his time outside of work with his family and pursuing a passion of video production.
Creating a great retail story is one thing. Telling one that cuts through today’s media clutter and excites and entices is another. Learn the inside secrets of professional storytellers – a publicist, a campaign crafter and a digital expert – and get started crafting your own story that sells. Hear the case study of Yeti’s […]