Almost every sale today is shaped, informed or transacted on the internet. Succeeding in today’s ever-changing digital commerce world requires mastering a complex mix of people, processes and technologies that must all work seamlessly together. From product idea to delivery to the end-customer, omnichannel expert John Bancroft of  FitForCommerce breaks down the components, data and technologies necessary to achieve success. This session will outline the most critical steps retailers and manufacturers must undertake and the supporting technologies they should leverage to compete and win.