Today, U.S. consumers are 50% more likely to discover a new product through social media than they were just two years ago, according to a recent survey of more than 1,000 U.S. consumers. These evolutions in ecommerce are happening, in part, because the biggest players on the internet (Google, Instagram, Pinterest) see business opportunities in connecting brands and consumers earlier. But there’s also another reason to do it: Consumers are responding positively to these changes. In this session, Leo Strupczewski from Curalate will share data and insights into:

• What actions consumers take when they make product discoveries online
• Why they say they take those actions
• How those changes in behavior are forcing changes in the ecommerce landscape.