Lance Paine is a partner at Brand Atelier, which manages licensing and endorsement programs for clients across a diverse swath of national retailers, including Amazon, Macy’s, Bed, Bath & Beyond, QVC and Dollar General. As president of three different companies over the last 15 years, Lance has spent his career developing and recreating brands in the consumer packaged goods and celebrity licensing industries.

Paine holds an M.B.A. from Pepperdine University and is a Qualified Licensing Practitioner as certified by License Global. He is based out of Nashville, Tenn., where he resides with his wife and daughter.