Donnie Surdoval
STORIS
Donnie Surdoval is a Senior Product Manager for STORIS. In his role, Donnie is responsible for the strategic direction of STORIS’ technology offering, analyzing needs of the retail market, and viable solution alternatives. He was instrumental in the launch of STORIS’ new Customer Experience Management and Business Intelligence platforms that help retailers create meaningful customer experiences and analyze data across STORIS’ Unified Commerce Solution.
My Sessions
Measuring the Value of Repeat Customers
Retailers have long appreciated the importance of repeat customers to the health of their retail business. Measuring the impact of these dedicated customers, though, can be challenging. We’ll break down why you should look at things like customer lifetime value, customer churn, purchase frequency and customer lifetime span as well as how to measure them […]
