Marshall Gibbs
TARGET DATA
Marshall Gibbs serves as President and Chief Operating Officer of Target Data, a performance marketing agency. He has guided the overall operational strategy of Target Data since 2010. Prior to Target Data, Marshall was Chief Technology Officer at Targetbase, an Omnicom agency where he led the design and implementation of multi-channel integrated marketing solutions for Fortune 100 clients. He also served as CTO and CIO at Information Resources, Inc., where he developed a new core technology offering, directed all IT infrastructure, applications development, program portfolios, and product/service offering development, and served as GM for the company’s Loyalty Analytics business. Marshall holds over 24 patents in transportation and data science for analytics.
My Sessions
The Future of Advertising: Why Data is Changing Everything
In today’s world, brands are inundated with various pitches on how to market smarter. The term ‘data-driven’ is everywhere and marketing software often makes promises that rarely come true. The single most effective strategy that brands need to implement is leveraging their customer data (1st party data). Due to the advances in how media is […]
